Skilled professional to conduct research; identify
and analyze a problem, need or opportunity; select appropriate strategies;
develop a proposal to sell the solution or influence decisions; use project
management tools; conduct the intervention; and evaluate the success of the
intervention. We are NOT looking for someone who wasn't successful in
his/her own business who now wants to try to tell us how to run our
business.
Even though this employee will be working in
a consultant's capacity, there is no guarantee that he or she will be
effective. According to Peter Block in Flawless Consulting, a
consultant has influence over individuals, a group, or an organization but
no direct power to make changes or implement programs. The staff consultant
employee would be brought in because of his or her expertise, but a truly
effective consultant must have a collection of competencies in addition to
expertise.
Many people in an organization have strong
technical knowledge and skills, but are missing and needing desperately the
ability to use their technical expertise in a way that solves problems,
improves performance, and gains the support of others. These people range
from IT professionals, systems engineers, quality control managers,
financial analysts, to human resource professionals. Skilled technicians
in any of these fields may not have the interpersonal skills necessary to
build trusting relationships with customers, and may not know how to
influence effectively. These "soft" skills are the
"hard" skills to learn, but are not impossible to acquire.
The challenge is learning how to use these
technical skills more effectively by using consulting skills to benefit the
client. Accordingly to Block, "The core transaction of any consulting
contract is the transfer of expertise from the consultant to the
client."
In the article "Stay a Step Ahead"
in the October 1997 issue of Workforce, Jennifer L. Laabs suggests
that internal consultants should have five basic skills:
1. Credibility. "Credibility . .
. forms the foundation for business relationships. (Consultants) need to
know how to build relationships with the people who are their customers.
They need to demonstrate an understanding of the company's business before
their customers will give them the chance to apply their expertise."
2. Knowing the customer. Laabs suggests sitting down with line
managers and other customers -- when there's no crisis on the agenda -- and
learning what their issues are. "They must understand senior managers'
goals. They've got to look at organization charts, read business units'
mission statements and read articles highlighting their customers' industry
challenges."
3. Leadership. "Real leaders are the people who others in an
organization tend to seek out, whether or not those leaders have management
titles."
4. Diagnostic insight. Consultants must be able to "effectively
gather information, interpret complex issues and quickly be able to cut to
the chase -- figure out what's critical for the business and what
isn't."
5. Versatility. Consultants, according to Laabs, need to be able to
work on a broad range of projects and work with a wide variety of people in
the organization.
But above all, consulting is the art of
building trusting relationships. Trusting relationships are a function of
integrity, honesty, competence, reliability, consistency/congruence, concern
for others, and fairness.
In The Future of Staff Groups, Joel P.
Henning points out that staff groups and their clients do not know how to
successfully talk and work with each other and must change if the full
measure of the staff's contribution to the business is to be realized.
"For staff it means choosing accountability for creating a staff
business that offers something of worth. It means putting everything at risk
by offering promises and guarantees about business impact . . . A compelling
and credible offer is a promise to use the best expertise available to build
the capacity and competence of client units to prosper in the marketplace.
The promise is backed by a guarantee."
According to Henning, the offer has three
components: expertise, relevance, and accountability.
Expertise is the technical knowledge, set of theories and methods that can
make a difference to business outcomes. Relevance means that staff can make
clear to the client how the application of their expertise can improve the
capacity of a business to make it in the marketplace. Finally,
accountability is being accountable for results and being able to tie
yourself to business outcomes.
The common theme with these experts is that
not only do consultants need to have the technical knowledge and expertise
to advise, recommend, counsel, plan, and influence, but they need that
expertise to be coupled with the ability to communicate with clients so they
can add value to the company. This is the true challenge for the consultant.